Artificial intelligence is reshaping industries, and web design is no exception. The Divi Builder by Elegant Themes, a cornerstone of many WordPress websites, now offers an advanced feature called the Divi AI Website Builder. This integrated assistant is designed to streamline tasks like generating content, creating visuals, and even building entire page layouts with AI-driven efficiency.
For existing Divi users, this new feature raises an important question: “Is it time to incorporate AI into my workflow?” Whether you’re a long-time Divi enthusiast or new to the platform, understanding the strengths and limitations of the Divi AI Website Builder is essential. While AI tools offer exciting possibilities, they work best when paired with thoughtful strategy, expertise, and the human touch.
This is where WPSimplifyd, an WordPress expert with nearly a decade of experience using Divi, bridges the gap. From strategic planning to enhancing existing websites, WPSimplifyd ensures that your site is not only functional but strategically optimized to drive results.
What is the Divi AI Website Builder?
At its core, the Divi AI Website Builder is a feature that integrates seamlessly into the Divi Builder framework. It provides users with three core capabilities:
- Generate Content: Use AI to create blog posts, page text, or placeholder content directly within the Divi Builder interface.
- Create Custom Visuals: AI can generate headers, icons, backgrounds, and decorative elements for your pages.
- Build Entire Layouts: The “Build with AI” option allows users to describe a page and let the AI design an initial layout, potentially speeding up the creation process.
How Does It Work?
When creating a new page in Divi, users are presented with three options:
- Build From Scratch
- Choose a Premade Layout
- Build with AI
By selecting Build with AI, users can describe their desired page layout in detail, providing optional inputs like brand colors, fonts, and preferences for stock images or AI-generated visuals. The AI then uses this information to generate a complete page design, including placeholder content and stylistic elements. Users can further refine the results using Divi’s familiar editing tools.
Step-by-Step: Building with the Divi AI Website Builder
Here’s a breakdown of how to use Divi’s AI Website Builder effectively:
Step 1: Create a New Page
When you start a new page in Divi, you’ll see three choices. By selecting Build with AI, you can leverage AI-driven tools to begin your design process.

Step 2: Describe Your Page
After selecting Build with AI, you’ll be prompted to describe your page in a short text box. For example:
- “Create a services page for a marketing agency.”
- “Design a homepage for a WordPress maintenance business.”
Additionally, you can customize elements like fonts, colors, and image preferences to guide the AI.

Step 3: Generate and Review the Layout
Once the AI processes your input, it generates a layout with text and image placeholders, suggested fonts, and a draft design. This provides a starting point for further customization.

Step 4: Refine Text and Visuals
Individual text elements can be rewritten or enhanced using AI-driven suggestions, allowing users to refine headings and paragraphs. Similarly, AI-generated images can be replaced or polished.

Step 5: Save and Finalize
With the layout in place, users can complete the design by adding final content, aligning branding elements, and optimizing visuals.

Common Missteps When Using AI Website Builders
While the Divi AI Website Builder can save time, there are some common pitfalls to avoid:
1. Over-Reliance on AI
Relying too heavily on AI can result in:
- Generic Content: Outputs may lack originality or alignment with your brand voice.
- Inconsistent Design: AI-generated visuals can vary in quality and may not match branding guidelines.
- Missed SEO Opportunities: Content generated without strategic keyword use or proper meta descriptions may perform poorly in search engines.
2. Skipping the Essentials
Even with AI, websites need foundational elements like:
- Site Maps: To ensure pages are logically structured for navigation.
- Content Strategy: To keep messaging clear and goal-focused.
- User Experience (UX): Poor navigation and functionality can frustrate visitors.
3. DIY Performance Issues
Many users overlook technical aspects of web performance, such as:
- Image Optimization: Oversized images can significantly slow load times.
- Responsive Design: Failing to optimize for mobile users alienates a large portion of web traffic.
- Caching and Speed: Without proper optimization, even great designs can feel sluggish.
WPSimplifyd can address these challenges, ensuring your website is fast, functional, and designed to meet your business objectives.
Best Practices for Using the Divi AI Website Builder
If you plan to incorporate Divi’s AI Website Builder into your workflow, here’s how to get the most out of it:
1. Craft Effective Prompts
AI-generated results depend on clear instructions. For example:
- Instead of “Write a homepage,” try: “Write a professional introduction for a WordPress maintenance service targeting small business owners.”
2. Combine AI with Other Tools
Enhance AI-generated designs using complementary tools:
- Canva, Affinity Photo, or Photoshop for custom visual refinement.
- chatGPT for more advanced brainstorming, text generation, and instructions.
- SEO Plugins like Yoast SEO or RankMath to optimize AI-written content.
3. Don’t Skip the Human Touch
Even with AI, manually refining designs and content ensures quality:
- Optimize text for engagement and SEO.
- Align visual elements with branding guidelines.
- Test mobile responsiveness and user navigation.
How WPSimplifyd Bridges the Gap
If you’re using Divi, the good news is that you don’t need to start over to improve your site.
WPSimplifyd works with your existing Divi website, enhancing design, performance, and functionality without requiring a full rebuild.
Strategic Planning
WPSimplifyd begins with a clear roadmap, including:
- Content Strategy: Aligning messaging with business goals.
- User Personas: Understanding target audiences for better design decisions.
- Site Structure: Organizing pages for optimal navigation and usability.
Improving Existing Divi Sites
Rather than rebuilding your site from scratch, WPSimplifyd focuses on:
- Design Modernization: Refreshing layouts and visuals to reflect modern trends.
- Performance Optimization: Improving loading speeds through image optimization and code refinement.
- UX Enhancements: Making navigation intuitive and user-friendly.
Ongoing Maintenance
Websites need consistent care to perform at their best. WPSimplifyd offers:
- Regular Updates: Ensuring compatibility with the latest Divi and WordPress versions.
- Analytics Monitoring: Tracking performance to identify areas for improvement.
- Mobile Optimization: Delivering a seamless experience for users on all devices.
Conclusion
The Divi AI Website Builder is an exciting innovation, but it’s no substitute for the expertise required to build a truly effective website. By combining AI tools with strategic planning, thoughtful design, and ongoing support, WPSimplifyd helps businesses achieve long-term success.
Customizing your WordPress site is a great way to make it uniquely yours, but it’s important to do it the right way. If you’re ready to enhance your Divi website, reach out to WPSimplifyd for expert guidance.