Many who come to WPSimplifyd aren’t looking for a full redesign. They just want their site to feel more professional, more aligned, and more useful.

Whether your site was built quickly, handed off by someone who vanished, or created with a tool like Divi or AI — this plan helps you move forward, one step at a time.

A Flexible, Low-Pressure Process

This isn’t a package or a fixed-price proposal. It’s a roadmap.

Together, we’ll take a clear, strategic look at your current site, identify what’s working, and improve it — based on what your business actually needs.

The 4-Step Improvement Plan

Step 1: Maintain → Step 2: Evaluate → Step 3: Improve → Step 4: Grow

You can stop at any step, pause, or move ahead when the time is right.

Step 1: Maintain

Purpose:

To ensure your website is secure, stable, and running smoothly before making any changes.

This foundational phase keeps your site online, protected, and healthy —  so you’re not building improvements on top of hidden issues. Most clients start here with the WPS Maintenance, Security & Support service.

Step 2: Evaluate

Purpose:

To assess what’s working, what’s not, and what’s missing.

This phase includes a mix of strategic tools like the WPS Focus Brief, the WPS Audience Profiler, and the WPS Competition Profiler — along with lightweight audits of your homepage, mobile usability, and visibility in search.

It helps identify the most impactful improvements without jumping to redesigns or content you don’t need.

Step 3: Improve

Purpose:

To redesign, rewrite, or create the pages and content your site needs to perform better.

Whether we’re refreshing your homepage, rewriting an outdated post, planning a blog strategy, or designing new pages — this is where we start making real changes that align your site with your business and audience.

Everything is grounded in what we learned during the Evaluate phase.

Step 4: Grow

Purpose:

To increase visibility, track results, and keep your site working harder over time.

Once your content and structure are in place, this phase focuses on growth — through smart SEO, publishing, light analytics, and visibility tools. It’s about turning your site into a living, evolving asset — not a static page that slowly fades into the background.

Ready to move beyond maintenance?

WPSimplifyd’s Care Plan keeps your site stable — the Website Improvement Plan helps you grow smarter, faster, and with purpose.