Before & Better: Sound Starts Music Therapy
The original homepage had energy and color, but its message was hidden behind busy graphics and scattered content. Important benefits were buried, calls-to-action felt disconnected, and the emotional connection that drives parents to act just wasn’t coming through. Using the existing Divi framework, WPSimplifyd redesigned and rewrote the page for clarity, trust, and results — pairing human-centered messaging with warm, custom visuals generated using AI tools like ChatGPT to save time and budget.
Before
Better
Improvements
WPSimplifyd made strategic upgrades that transformed how visitors experience the site:
- Replaced crowded, poster-style graphics with clean, inviting hero imagery — instantly showing the joy and connection of music therapy.
- Opened with a clear, emotional headline and benefit statement (“Transforming Lives Through the Power of Music”) to connect with parents’ goals and feelings.
- Introduced structured, scannable sections (“Why Choose…” and “Our Services…”) so visitors can quickly see credibility, benefits, and offerings without hunting.
- Strengthened CTAs with consistent placement and action-focused language — encouraging consultations and service exploration at multiple points.
- Balanced color and whitespace for better readability, while keeping the brand’s vibrant personality intact.
- Leveraged AI-generated text and illustrations for speed, consistency, and budget-friendliness — then refined for accuracy, tone, and SEO.
These updates represent “Phase 3: Improve” in WPSimplifyd’s four-phase growth process: Maintain → Evaluate → Improve → Grow. Working within Divi kept costs lean while delivering an immediate boost in clarity, emotional appeal, and conversion potential.