About WPSimplifyd

Where it All Began.

The foundation of WPSimplifyd can be traced back to Oddo Design — a custom web design and development firm in Austin, Texas that has been serving U.S.-based businesses for decades. As web technologies evolved from static websites to dynamic, content-managed websites, Oddo Design recognized the growing need for ongoing website maintenance and support, especially as WordPress became the platform of choice for small businesses. WPSimplifyd was born out of this experience — to provide the long-term care necessary for WordPress websites to run smoothly and efficiently.

Why WPSimplifyd?

WPSimplifyd takes the burden off small businesses by addressing potential website issues — before they escalate into major issues.

At its core, WPSimplifyd provides proactive maintenance services that help make WordPress websites secure, high-performing, and aligned with your long-term goals. But rather than overwhelming you with unnecessary changes, WPSimplifyd works at your pace, offering advice and improvements that can be implemented over time. New clients begin with WPSimplifyd’s WordPress Maintenance, Security & Support plan and gradually work their way up the ladder to more comprehensive services relative to your strategic objectives and budgetary requirements.

Each client works directly with the same U.S.-based WordPress expert every time, receiving personalized care to ensure their website is optimized for success.

WordPress Maintenance: A More Strategic Approach.

By keeping your website updated and secure, you enhance stability, extend its lifespan, and reduce risks. A reliable hosting environment is equally essential to prevent unnecessary downtime and troubleshooting.

WPSimplifyd’s Website Enhancement & Longevity Plan offers your a series of checkpoints to help prioritize next steps.

Aligning website improvements with your business goals ensures that improvements are meaningful and measurable.

Understanding your audience through user personas allows for personalized content and better engagement, while assessing your theme framework ensures that your site remains fast and future-ready. Regular content audits, home page optimization, and consistent branding help create a cleaner, more navigable website, improving the overall user experience.

Traffic generation strategies like SEO and social media help bring the right visitors to your site. By continuously monitoring user feedback and analytics, we can keep refining your website to meet evolving needs and stay aligned with your business objectives.

User Personas: Tailored Advice, When Relevant

WPSimplifyd introduces the concept of user personas to you as your website evolves — offering personalized advice on how better understanding your audience can lead to more targeted content and improved user engagement. This is an optional, strategic recommendation for businesses that want to fine-tune their design and messaging over time.

By tailoring content and design to specific user personas, businesses can increase engagement and conversions by providing a more personalized experience.

For example, a business may have different types of customers — first-time visitors, returning customers, and customers looking for support. Each of these personas has different needs, and by understanding them, WPSimplifyd can help you communicate with and better serve each audience.

User Experience (UX): Improving Over Time, When It’s Right

User experience (UX) plays a critical role in how visitors interact with your website. However, WPSimplifyd understands that not every website requires immediate UX overhauls or expensive design changes. During monthly site inspections, potential improvements to navigation or engagement may be identified and recommended based on your and your visitors goals.

Modest adjustments can often lead to better engagement and a smoother journey for your visitors.

For example, simplifying the navigation menu or adding clear calls-to-action can make a difference in how users interact with the site.

The Role of AI in Web Optimization

With advancements in artificial intelligence (AI), many website owners are beginning to explore AI-driven solutions to streamline content creation and design processes. While AI tools offer speed and convenience, they alone lack the human oversight needed to ensure the final result aligns with your strategic objectives.

While AI-generated content or designs can be helpful, they often need refinement to achieve the desired level of quality and personalization. WPSimplifyd understands the limitations of AI and can step in to enhance AI-generated elements, ensuring they not only work within the framework of your website but also represent your business’s unique identity and standards.

WPSimplifyd also makes sure that these AI-driven elements are fully integrated into your broader website strategy, helping businesses benefit from the speed of AI without sacrificing quality.

This balance between AI efficiency and expert oversight ensures that you get the best of both worlds — AI-driven speed without sacrificing professional quality. As AI continues to evolve, WPSimplifyd stays at the forefront of these changes, helping your navigate the ever-shifting landscape of web technologies.

Divi and Beyond

Although ElegantThemes’ Divi framework is a core specialty, WPSimplifyd supports all WordPress themes and frameworks. Whether your website is built on a custom theme or a popular WordPress framework, it will receive the same high level of care, security, and support.

For Divi users however, WPSimplifyd offers deep expertise in Divi website maintenance and support — customizing and optimizing Divi-built websites to ensure they perform well and maintain their visual appeal.

Divi’s modular framework can help design visually stunning websites, but it also requires specialized knowledge to keep it running efficiently. WPSimplifyd has years of experience designing and developing websites using the Divi framework.

Growing with Your Business

WPSimplifyd is not just about keeping things running — it’s about enabling your website to adapt and thrive as your business evolves. Whether you’re adding new services, targeting new markets, or enhancing your online presence, WPSimplifyd will be there to help your website evolve every step of the way.

Ready to take the next step?

Learn more or sign up for WPSimplifyd’s WordPress Maintenance, Security & Support Service — the first critical step to restoring and enhancing your website.